Hyderabad, is brewing up as a
stop destination for fashion, and eating out, primarily governed
by growing strength of HNI (High Net worth Individuals). Hence,
Hyderabad is also catching up with the global marketing trends
where Digital Signage is no stranger to entertainment venues.
Aquariums, museums, amusement parks and other major tourist
attractions all integrate digital signage in very useful ways.
Interactivity should be at the top of the shopping list for
venues integrating AV into their visitor attractions. But not
this demand is making inroads into the fashion and restaurant
segment as well. Stand alone restaurants, boutiques, kids play
areas, and showrooms in malls are all beaming with high end
digital displays, showcasing original content and a contagious
branding opportunity. For digital signage in Hyderabad, or
interactive board solutions contact Visual Tech. We not only
craft out unique solutions for your audio-visual requirements
but also connect you with best in town digital marketing and
content creating companies.
There are a number of reasons they
have invested in digital signage:
Catching the attention of passers-by
With restrictions set on advertising, conveying the message of
new products can prove somewhat troublesome. This is where
digital signage can be of use – with the potential to not only
advertise new products, but release teasers so that customers
walk by the window into the shop, it can significantly help grow
a client base.
No need to invest in redundant
marketing material
Printing, designing, and correlating content for marketing and
marketing collaterals is a heavy cost that all inure
unnecessarily. A digital display takes away the need to invest
in printed material. Flyers, menus, catalogues can also go
digital, be displayed beautifully, and revised and changes as
per circumstances.
Competing with online
shops
For most consumer companies in the 21st century, the drive
towards online shopping has overtaken the use of small shops.
However, visual appeal, face-to-face interaction and
customization advantages are making the customers return to the
brick and mortar segment. Hence shops are seeking more
tech-related marketing tools, with digital signage proving to be
a popular in-house advertising tool.
To ensure products are advertised and viewed by a set target
audience, more and more businesses in Hyderabad are turning
towards innovative methods such as digital signage to market
their products in line with these legislative changes.